Editorial team
withicademy.com editorial team
withicademy.com is run by a standing editorial team. Each author has their own beats and voice — here's who is responsible for what.
Rowan Powell
Systems & Scaling Strategist
Covers: Operations & Tech · Funding & Scaling
Former hardware engineer turned climate tech COO. He specializes in building resilient supply chains and mapping out sustainable unit economics for early-stage ventures.
Sadie Peterson
Early-Stage Innovation Coach
Covers: Ideation & Launch
Spent a decade running university-backed green incubators. She helps scientists and activists translate climate solutions into viable business models.
Eli Morgan
Market Research Analyst
Covers: Market Validation
A former clean-energy venture capital associate who evaluates the commercial viability of green technologies. He specializes in finding the friction points between what consumers say they want and what they actually buy.
Gwen Sanders
Entrepreneur-in-Residence
Covers: Founder Journeys
Built and successfully exited a sustainable packaging startup before joining the accelerator. She focuses on the psychological and tactical realities of leading a climate company.